Prospera high-lights the importance on Continuous Improvement by explaining that, simply making improvements is not good enough. In the long term we must improve at a rate that is equal to, or better than, the competition. In times of shortage, being second best may not matter too much, but in the situation of manufacturing over-supply, the best producer may get all the business.

Continuous Improvement may be seen as the summation of an on-going series of improvement projects, each of which is complete in itself, but adds to the total improvement. Typically Continuous Improvement will be driven through Policy Deployment and the establishment of improvements teams working in all aspects of the business.